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The Official Yame Tea Campaign Has Kicked Off!

17
December
2020

With the official support of the Fukuoka prefecture, home to the Yame tea region, IKKYU is proud and delighted to kick off a special two-month campaign promoting Yame tea.

With any order over 50 USD/EUR*, we will include a free washi-wrapped bag of Yame tea. To make it even sweeter for you ahead of holidays, you get a 10% discount off our entire store (YAME2020)!

*Shipping fees excluded. Promotion runs from 12/14/2020 until 02/14/2021 or while stock of gifts lasts.

This has been a tiring year for everybody, and we're more than happy to bring our beautiful region to you, with lots of green, blue and sunshine during these colder months. We've worked hard in partnership with the talented team of DoKoCha to tell you the secrets of Yame, the hidden tea valley, and produce in-depth video interviews of our Yame tea producers.

On our special page dedicated to this event, you will discover the secrets of this hidden tea valley. Irie san, Harashima san, Takaki san, Kiya san and Koga san take you to the mountainous region of Yame. They explain the joys and challenges of making some of the best teas in the world and show you how they prepare their favorite tea.

Dento hon gyokuro, organic sencha, kabusecha, wa-koucha (black tea): all of them and much more are grown and processed by hard-working and talented tea farmers, producers and masters of Yame region. They can't wait to share with you their stories.

The selection of five delicious Yame teas gifted by the Fukuoka prefecture to IKKYU customers: HATSUNO, premium kabusecha (Takaki san), MIDORI, premium organic sencha (Koga san), CHISEN, premium organic koucha (Harashima san), SATORI, dento hon gyokuro (Kiya san), and JIN, premium organic shiraore (Irie san).

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