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jISAKU OOYAMA

A well known figure in Higashi-Sonogi

In 2010, Ooyama Yoshiaki san son of Jisaku Ooyama became the fourth generation owner of the Ooyama tea plantation (Higashi-Sonogi, Nagasaki pref.).

He gained business experience by managing a record shop in Tokyo in his twenties. He has set a clear goal of increasing direct sales to customers to fight against the general trend of decreasing green tea sales in Japan, including by targeting overseas customers.

Continuing the award-winning work of his father, Ooyama san wishes to develop new business opportunities, such as producing matcha and organic tea.

We are looking forward to enjoy these in a near future !

AWARDS

lifelong dedication awarded

Not only has Ooyama san's tea won the Agriculture Minister’s Award, but he also received the Yellow Ribbon Medal of Honor for his service to the community.
Indeed he is also an active member of the Higashi-Sonogi Tea Tourism association and has been and still is promoting green tea tourism in the whole area.

THE hIGASHI-SONOGI REGION

Over 500 years of tea history

Higashi  Sonogi has a long history of growing tea that stretches back over 500 years. In the Edo period (17th Century), Lord Omura organized the  cultivation of tea fields, laying the groundwork for today’s industry. 

This  tea was first brought to the outside world in the mid-19th Century by a woman  merchant, Oura Kei of Nagasaki, who was able to export the tea with the help  of a British trader. 

Higashi Sonogi is the largest producer of tea in Nagasaki. 

The rows of stone terraces built by early farmers for growing  tea combined with the views of Omura Bay create a breathtaking, uniquely  Japanese landscape.
The  produce of the land, including tea, oranges, rice, and vegetables has been  tended by generations of the same families.

Nakao  Village in Higashi Sonogi  is a rural tea-farming community. The land of Nakao Village is located in a belt of hills which  were created by volcanic activity long ago. It is at an elevation of around  250 meters, with Omura Bay to the southwest, Mount Kokuzo to the north, and  Mount Tara to the south. 

The valley in which the villagers reside was cut  into this rock by the Sonogi River. The foothills of the mountains are often  shrouded in fog, with warm afternoons and cool nights, which is perfect for  growing tea.

nOT ONLY TEA

A family business

Today, the entire Ooyama family is dedicated to promoting their green tea through many different channels.

Ooyama Eiko san, Yoshiaki san’s mother, is a certified Japanese Tea Instructor and runs a tea shop where customers can enjoy delicious green tea, just next to the family house, and since 2016 a guest house as well.

Visitors can enjoy the beautiful area of Higashi Sonogi over several days as well as experiencing tea activities like tea leaves picking and processing giving also a true understanding of tea making.

tHE TEAS oF OOYAMA SAN

A Regional Specialty

The leaves of “Sonogi Tea” are kept whole and rolled to gather up each leaf. This process, which makes a type of tea called “Tamaryokucha (Steamed Rolled Tea)”, borrows from traditional tea roasting methods which came to Japan from China and Korea. This method reduces the bitterness of the tea leaves for a smoother finish. 

Young tea leaves prepared this way unfold slowly when steeped in a teapot, bringing out a sweetness, rich flavors and aromas that everyone enjoy. 

Ooyama san also blends leaves made with “Yabukita” cultivar, that contains a lot of amino acids by covering the new shoots of the tea trees, with leaves of the sweet cultivar “Sae midori”. Tea leaves are picked around 88 days counting from the first day of spring called “Lichun” in the Japanese lunar calendar. The well-balanced taste of richness and sweetness is popular in all Japan !

PREMIUM
TAMA RYOKUCHA
KIRI
80 Gr (2.82Oz) : $
product information

PREMIUM
TAMA RYOKUCHA
KIYOUSHI
80 Gr (2.82Oz) : $
product information

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